How Google works – a video intro

May 5th, 2012
by Steve Masters.
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Matt CuttsI have conversations all the time with clients and friends who say they “don’t get all this SEO stuff” and they don’t understand how Google works.

The reason for that is because how Google actually works is complicated. How does it manage to look through millions of web pages and produce a credible result for your query in a couple of seconds? It uses more than 200 signals to look at the pages in its index and compare it with the search term to work out which pages are the best ones to recommend. (more…)

EU cookie law will hurt those it should be helping

May 1st, 2012
by Steve Masters.
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Busybody Bureaucrats ruiin the net with a stupid cookie lawEvery time you walk into a supermarket, there are any number of cameras filming your movements. You are not informed about these cameras – you are expected to know they are there; expected to accept their presence without knowing what will happen to the data they capture.

What if, each time you walk into the shop, you are confronted on entry by a lawyer who asks you to complete a waiver form allowing the shop to film you. Most likely, you would go to another shop. But what if every shop was doing the same thing? (more…)

Five detailed tips for blog writers

Apr 24th, 2012
by Steve Masters.
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TypewriterI’ve been quiet on this blog lately, mainly because I have been busy writing elsewhere. One of my projects recently was a five-part series entitled “How to write a blog” for the Red Rocket Media blog. I’m going to share a summary of the series here, so you can dive in and read the articles in full.

Here are the articles in order. (more…)

Bing blog sets marketing example

Apr 14th, 2012
by Steve Masters.
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Bing home page{EAV:8392fbd8b021cc1b}A new post on Bing’s official UK blog caught my eye today and I thought it was worth highlighting for a number of reasons. Online marketing specialist Lee Smallwood has written about how to optimise your website for the Bing search engine. Some of his tips I will summarise below, but what pleased me about the post is that it’s a great example of a company using its blog to allow other people to post external views on itself. (more…)

Five tips for an effective prize draw

Mar 25th, 2012
by Steve Masters.
2 comments

Prize DrawTo many PR and marketing people, prize draws are cheap marketing. All you have to do is offer something for free and people will fill in forms, right? At the end of the prize draw, most people who entered don’t know who won, nor do they ever find out if anyone won. I don’t like to run prize draws that way at all, because there’s so much more marketing potential if you do it right. Here are my top five tips. (more…)

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