SEO: Don’t confuse bounce rates with bounces

bouncy springs

What Google is looking for is quality pages that are relevant to searcher intent. It wants to present results that match what people are looking for. If a searcher sees your website in the results and clicks through, this is a signal to Google that your result was at least enough to attract a click. But if the user clicks back to Google within a couple of seconds, this could tell Google that they didn't like what they saw,

Turning the periodic tables on marketing

Perodic Table by Chris Lake

The Periodic Table of Elements, created by Dmitri Mendeleev, is probably the most famous and infographic in history. Since it was published in 1869, the Table of Elements has been a feature of science labs and classrooms in schools all over the world. We've grown up with it, but only recently has this infographic taken on a new lease of life.