Online marketing tips

Knowledge and ideas with Steve Masters

Eric Cantona stars in Kronenbourg TV commercial
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Buy British. Buy Kronenbourg

An Advertising Standards Authority ruling states that Kronenbourg beer is not French, despite the efforts of Eric Cantona to say otherwise in an adverisement that plays on the 1664 tradition of the lager.

Poker cards - are you gambling with your link building
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Why gamble with your website reputation?

If you write articles just to place them on third party sites, just to create links for Google to read, you should take a serious look at this practice. I won’t say you shouldn’t do it – after all, you have a right to publish anything anywhere if you see fit. If you are doing it blindly though, or if you are paying someone else to do it and they are doing it badly, you could soon be seeing a drop in the traffic you get from search results.

Matt Cutts
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Guest blogging, Matt Cutts and a whole lotta hoo-ha

The world of SEO was excited to a crescendo yesterday (21 Jan, 2013) as Matt Cutts of Google was quoted pronouncing guest blogging to be dead. Matt Cutts is the head of webspam for Google and when he gives advice about how to behave, with regard to search engine optimisation, you should pay attention. But…

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Twitter account on Twitter
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Twitter adds broad matching to ad options

If you are running a paid campaign on Twitter, you can have your ads appear based on different combinations of words – even synonyms.

Virgin America in flight safety video
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Virgin does it again with in-flight video

Virgin’s latest in-flight safety video taps into the auto-tune, pop culture of the Glee generation. It’s as much about marketing as it is about safety.

Jesus Face Palm
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Hello there. I’m an idiot.

If you want to build rapport with people when trying to sell them something, don’t make an idiot of yourself by making it obvious you haven’t even taken the time to get to know your target.

Jack Whitehall Facebook ad
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What has Jack Whitehall ever done to you?

Big brands, and famous people like Jack Whitehall, have to live with more abuse nowadays because everyone with a PC or a phone is free to publish any old dross just to amuse themselves and their friends.

Here lies SEO - but SEO is not dead
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SEO is dead/alive (delete as applicable)

If you search Google for “seo is dead”, you will see at least 547,000 results. If you search for “seo is not dead” there are only 120,000 results. Does this mean SEO is dead?

Google Hummingbird
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What is Google Hummingbird – new algorithm explained

The Knowledge Graph is designed to match intent with answers. What Google’s Hummingbird does is allow searches to be connected, with the word “it” being given more significance. Read more…

Facebook credit card
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Why I’ll never buy anything via Facebook again

Now, if I ever feel the urge to buy game credits, products through a Facebook-hosted shop or anything that requires me to use real money I will resist the urge. I don’t trust it and I never will.

Smart Viera
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TV viewing still beats social media

This is just the beginning. We are probably but a few years away from being able to engage socially on the TV with other viewers of programmes.

Cold caller selling insurance
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Cold calling defined by LinkedIn in Hangout

Ralf VanSosen of LinkedIn: Our rule of thumb is never connect with anyone unless you know that they know you well enough that they will connect you to one of their acquaintances

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