With email, your message sits in the inbox of the recipient – forever to be rediscovered if they don’t bother to delete it.
Studying your email reports will help you discover the most productive offers, the most responsive subject lines and the best day of the week.
Here are five simple and obvious customer relationship ideas that any small business can use.
Don’t be surprised if your email list reduces by 30% each year, as email addresses become invalid. Expect a hard bounce for rate of between 2% and 6% for each broadcast.
Do you know what auto-responders your company website sends out? Do you know what they look like?
© 2011 to present Stephen Masters