Ranks and backlinks are important but there’s more to an optimisation strategy than those two things.
Author authority has changed the way search engine optimisation works. Following a series of algorithm changes on Google and Bing, as well as the rise of social media, search engines are now looking to promote good content at the expense of automated, robotically promoted dross.
I have conversations all the time with clients and friends who say they “don’t get all this SEO stuff” and they don’t understand how Google works.
Many businesses would be aghast at the idea of allowing customers to write about them and then publishing those on the official website of the business.
Google has announced several new tweaks to its Panda algorithms in what is being called Panda 3.3. While the announcement and several of the changes were routine, there are some key parts of the announcement that website owners should take into account.