If you search Google for "seo is dead", you will see at least 547,000 results. If you search for "seo is not dead" there are only 120,000 results. Does this mean SEO is dead?
The Knowledge Graph is designed to match intent with answers. What Google's Hummingbird does is allow searches to be connected, with the word "it" being given more significance. Read more...
To understand how to diagnose a Penguin penalty and what to do about it, you have to look through your Analytics data and identify anysudden losses. Continue Reading
Ranks and backlinks are important but there’s more to an optimisation strategy than those two things. Continue Reading
Author authority has changed the way search engine optimisation works. Following a series of algorithm changes on Google and Bing, as well as the rise of social media, search engines are now looking to promote good content at the expense of automated, robotically promoted dross. Continue Reading