If something is highly shareable, publish something about it on your website and share it from there, so your website benefits from the click-throughs when you promote it on Pinterest, Facebook or Twitter.
Some brand owners are showing some great initiative with Pinterest, gamifying their use of it. For retailers, Pinterest is a great way to build and share an online catalogue.
The growth of tablets and smart phones has increased the need for content to be publishable in many shapes and sizes, and we are likely to see a focus this year on websites using HTML5 cross platform cost effectiveness.
Argos says “We display both positive and negative reviews”, but no review seems to have less than 3 stars and almost everything is positive on the site.