CRM

What makes email marketing so popular?

With email, your message sits in the inbox of the recipient – forever to be rediscovered if they don’t bother to delete it.

Does your website take a break?

Without the benefit of a human standing at the front desk to answer questions, a website has to second guess a visitor’s requirements.

A guide to the new Facebook page timeline layout

Facebook has made wholesale changes to the way business pages work, mainly to bring them in line with the new Timeline layout that was introduced for profiles but also to introduce some new features that are useful for businesses. In this post I demonstrate the key changes for page administrators to take into account.

Why brands should take a Pinterest.com

Some brand owners are showing some great initiative with Pinterest, gamifying their use of it. For retailers, Pinterest is a great way to build and share an online catalogue.

Argos wants reviews, but does it really?

Argos says “We display both positive and negative reviews”, but no review seems to have less than 3 stars and almost everything is positive on the site.